People Enthusiast

With three decades of experience spanning public communications, diplomacy, and international relations, I have spent my life navigating change in all its complexity – both personally and professionally.

My two years in sunny, liberal California – with a touch of conservative Texas – gave me an unparalleled appreciation for intercultural experiences. My closest friends came from Japan and the Philippines, and my mentor was an American professor in my master’s program.

These encounters have taught me that open-mindedness is essential for meaningful connection.

©Altcumva-Raluca with Asian friends
With Asian friends

Life is never a solo journey - and it’s never boring

Life is never a solo journey

For example, one of my random angels was an extraordinary former electrician. He had lost both arms in an accident and received significant compensation, which he used to help others. At one point, in the second year of my studies, he helped me pay my rent. For anyone starting from scratch in the U.S., the struggle of making rent will sound all too familiar.

I hadn’t planned on returning to Romania. After two years in the U.S., it took me another two years to relearn how to live in my native country. Finding professional purpose was tough. I spent about a year navigating the operational intricacies of the Ministry of Labour, serving as a media relations adviser to the Minister.

The Breakthrough

I joined the British Embassy in Romania as Head of Communications – a labor of love that lasted 14 years. Working with four ambassadors, all of them career diplomats, was transformative. It was an environment that challenged me, inspired me, and ultimately shaped how I understand diplomacy, international affairs, and the responsibility of influence. However, Brexit became the political storm I refused to sail through. There are many life lessons from that period, but I’ll save it for editorials on The Spotlight page. 

With my newfound freedom came uncertainty. My professional identity had been shaped by my Anglo-American experience, and I wondered what else there was to explore. The journey of self-rediscovery, including a sabbatical period, took me through the EU institutional ecosystem, the private sector, and the non-profit world.

These experiences taught me when to pause and rewind, when to adjust, when to stand my ground and – at times – to defend my personal red lines.

The Radar is the natural culmination of this journey. A tool shaped by everything I’ve learned and practiced along the way.

And here I am. Equipped with a master’s toolset, forged through experience and resilience. Ready to support those who lead, communicate, and make decisions under pressure.

If you’re facing change, complexity, or uncertainty, let’s explore how we can move through it, together.

Certifications

Testimonials

Aura WoodwardDiplomat. Former Director of The King’s Foundation (King Charles III Charitable Fund), Romania
“I've worked with Raluca over several years for some very high-profile events involving major public figures. Raluca is one of the best comms professionals I have met. She provides excellent briefings and support, she has a great understanding of how the media, in its many forms, works these days and she knows how to create a positive impact. She is also a great leader, and it is visible how well she works with her team and colleagues. She is a star!”
Colonel Anthony Beattie Former Defence Attaché, British Embassy in Romania
“It is a long time since I worked with Raluca. But it is crystal clear that she has more than fulfilled the promise she exhibited when newly appointed in the British Embassy and contributing manifestly to the Defence Section, of which I was the senior officer, and its critical PR and communications profile at time when Romania was new to NATO and involved with the Embassy’s wide spectrum of defence diplomacy activity.

I am not surprised by the laudatory comments about her.”
Maria KikidaCommunications & Media Manager, British Embassy in Athens
“People, reach out to Raluca! She is amazing, creative, sensitive, highly skilled, knows her stuff inside out and will work on your project as if it was hers. Don't miss your chance to make her part of your team!”
Mihaela Shachar WestreichChild Psychologist (Israel)
“I have had the pleasure of knowing Raluca for over 20 years. From the outset of our friendship, I was impressed by her sharp intellect and remarkable sense of humor. Over the years, she has built a distinguished career in communication, marked by dedication and professionalism.

In recent years, I learned that Raluca has been trained in executive coaching. Through our conversations, I have been consistently impressed by her deep passion for the field, her keen ability to identify core issues, and her thoughtful, empathetic, and flexible approach to problem-solving.

I fully support her decision to pursue a freelance path and offer my strongest recommendation for her work in this area.”
Andra CazacuDirector, Industry Analyst Relations at Bitdefender
“I had the privilege of working under Raluca Bragarea as an intern, and the experience was truly transformative. Her professionalism, integrity, and steady leadership in high-pressure situations set a powerful example. Raluca’s early coaching opened my eyes to the nuances of diplomacy and cross-cultural collaboration - skills that became foundational in my career as an analyst relations leader working with top Gartner and Forrester analysts across the US and Western Europe. Anyone seeking coaching or consultancy in strategic communications would benefit immensely from Raluca’s extraordinary expertise and her genuinely inspiring personality.”
Costel CorobanAssociate Professor, Ovidius University, Constanta
“I first met Raluca Bragarea in 2011, during my internship with the Press & Public Affairs section of the British Embassy in Bucharest, where she was Head of Communications. From the very beginning, I was struck by her professionalism, strategic thinking, and the remarkable ease with which she handled complex and sensitive matters. Her ability to navigate high-pressure situations with grace and clarity made a lasting impression on me, and I have always admired her dedication to excellence in her field.

Years later, I had the privilege of inviting Raluca to speak to my students at the Journalism specialization at Ovidius University of Constanța. Just as she had impressed me years before, she captivated the students with her insights, integrity, and commitment to ethical communication. Her passion for her work and her willingness to share her expertise so generously reaffirm her as a true role model in the field of communications.”